Before the rise of the digital age, the word “copy” only meant to duplicate something, usually a piece of information. But today, it means something more. “Copy” now also means words that are used for your business. This could be your business tagline, product description, anything on your website, or your social media posts.
Any word that you use to either sell or inform people about your business is considered a copy. Digital marketing experts from Cerco believe it’s a powerful tool to build your brand in your customer’s mind. So, how else does it work for your business?
What is the Right Copy?
You don’t have to be a professional writer to create the copy for your business. You just have to be passionate about your business to come up with it. What does your business stand for? Which pain point do you want to solve for your ideal customers? If your business were a person, what kind of personality would it have? These can be your guide questions to creating the right kind of copy, and it will all depend on how you want people to perceive your business. The only formula for the right copy is to write words that connect with your customers on a personal level.
The Role of Having an Ideal Customer Profile
Everything you do in your business must be based on an ideal customer profile. If you’re just starting out, you can create a fictional character that would best describe the customers you want to have. If you already have customers, take the profile of your most loyal customer. Knowing their details will help you create copy that can speak directly to them as if you were reading their thoughts. This is the kind of copy that will convert them from prospects to actual buyers.
Having the right copy can help your business grow. That’s why all your words shouldn’t make your readers have to think. They should be clear and concise. They should also have a personality so people can relate to whatever it is you want to convey. And lastly, your words or your copy should be able to connect with the right people for your business. Remember that all you need to have to get the right copy is the passion for helping people through your business.