Even if you are a small business, you are still a business, and you need a good public relations strategy. A good PR strategy not only helps your company send the word out about your products and services, but it also helps you sustain the message after the purchase is made. So unless you have PR background and the network, you don't have to do it for yourself. Here are three ways to see if you should hire a publicist for your company. Keep these in mind if you’re looking for a PR firm in Melbourne.
You already have a clear set of goals for your PR strategy
A PR firm can help you define your PR strategy, but at the very least, you should already know what your goals are. For instance, if you’re just looking for a way to showcase your business or get the word out, it might be too “raw” to grab the attention of the media. However, if you already have a clear idea of what you want to achieve through PR and you’re ready to go against your major competitors, it’s time to bring in the big guns.
You already know who your target market is and where they are
If you’re selling a product, you should know who is your target audience. You could also target companies and businesses that might find your products used in their daily operations. You have to define who they are, what they want, and where they are. The “where” part also pertains to the media they consume. You should know where they purchase products and which platform they use to do so.
You already have an allocated budget for PR
Hiring a PR firm or even a freelance publicist means additional overhead cost. Unless you have the money allocated within your budget, don’t hire yet. It’s not a one-time, big-time thing. It’s a long-term relationship with your publicist and the general public.
Ready to Hire?
Once you’re ready to go head-to-head with your competitors—don’t hire a publicist just yet. Make sure you already have a clear strategy on your own and then pull in a PR company in Melbourne to help you refine it.