Between managing business operations and mapping out your finances, you might not have a lot of time understanding the concept of search engine optimization services from page to page.
Companies providing SEO services in Raleigh, NC and other cities, however, remind business owners that in their industry, the less they understand something, the fewer opportunities they will have to really profit from it. For this reason, it will do you good to have ample knowledge of services, such as internet marketing, that will benefit your bottom line.
Here are some of the terms you should understand so you don’t get lost in the labyrinth of SEO.
Chances are you already know about algorithm from your Math classes. In the world of digital marketing, the definition of algorithm is almost the same. It’s a set of rules set by search engines. Google, the most popular search engine, has a strict algorithm that is regularly updated. Among other things, Google’s algorithm determines which web pages should appear on the search engine results pages (SERPs).
When a user visits your page and does not click anything except the exit button, it’s called a bounce rate. The higher bounce rates your page has, the greater your need for website optimization.
Why do users exit so fast? One, you don’t have what they are looking for. Two, your page takes too long to load. Three, your page has errors. A poor web design also increases bounce rates. To avoid this, your site should be navigable and responsive.
Businesses use content to attract new customers and retain current ones. Content is whatever is seen on a web page: videos, blogs, photos, and other graphics. You’ve probably heard of the saying content is king more than once. Here’s why: it’s true.
With great content, you can engage your audience during each stage of the buyer’s journey. Content should answer a reader’s queries and influence them to buy your products or services. In addition, great content helps you rank higher in the SERPs and makes your visitor stay longer on the page.
In the SEO world, links are like vouchers. The more websites link to yours, the more value and authority you have. Basically, the link juice is the equity one website passes to another, or the transfer of reputation. There are many link-building strategies that can help improve your link juice, such as document sharing, guest posting, and press releases.
White Hat SEO
White hat SEO focuses on giving your audience valuable content and information through your SEO tactics. Your blogs, for example, are not keyword-driven, and you don’t duplicate content from other websites. This technique lets you maintain the integrity of your website in both the eyes of the visitor and the search engine.
Knowing these basic terms will help you understand the processes and works that go in an SEO campaign. And, when you understand the process, you will be able to identify whether you’re paying the right digital marketing firm or you need a better SEO team.