Strategies
E-commerce is a challenging marketplace because it’s easy for businesses to come and go and customers have a bigger say in what they search for and the type of advertising they want to see. As such, your website has a smaller margin for error; you…
Strategies
Almost every business now has a website. This contains a company’s profile, branding and most of all, its products and services. But of what use is a site if your client base cannot find you when they search online? That is why search engine optimisation…
SEO
If you want to drive more traffic to your website, SEO should be your priority. The number of ads you put up on social media doesn’t matter because every SEO company knows that organic traffic is the secret to success. First Things First: Organic traffic To better…
Paid Search
Google’s paid search algorithm uses certain metrics to determine the page rank of websites in different niches and industries. The search engine uses a quality score to ascertain the relevance of a website to those who input specific terms. Online marketing experts cite the following…