What do Apple, Nike and Maccas have in common? They all have iconic logos. You don’t need to see the brand names to know who they are and what they offer.
If you have a business or considering putting up one, chances are you’ve gone through countless sleepless nights coming up with your own logo design. But what if you simply can’t come up with anything? That’s where ad agencies come in. They’re pros at this game and they can tell you everything you need to know about getting your business out there, including coming up with a logo design.
Do You Need a Logo?
Maybe you’ve thought about doing away with a logo. Ask yourself this: Is there anyone in the world who doesn’t recognise a Coca-Cola can? I don’t think so. Getting people to recognise your logo is the holy grail of business. Large companies spend millions for their logos. The result: brand recognition.
Designing the Perfect Logo
What makes a good logo? A good logo says something about your business. Are you an IT company or an art materials supplier? Are you a hospital or a hip new restaurant? You need to keep this in mind when you’re choosing colours, typefaces and even shapes for your logo. Logos should be consistent. Avoid creating various versions of one design. This reduces the chance of confusing the public. Simplicity is key. Busy logos are an eyesore that will make you memorable in less flattering ways. Lastly, make that logo yours. The world’s most iconic logos are original. You don’t have to go as far as trademarking a particular colour but an original concept sets you apart from the rest.
Of course, having the perfect logo to suit your business is a trial and error process. Remember that all big companies went through design changes to achieve their iconic look. A logo may seem like a small thing but there’s no denying that it contributes to success.