What does having a responsive website bring to a business? Marketing-wise, any digital advertising agency such as Blue Gorilla Digital will tell you that your ads will be displayed properly on all devices. This means your clients will not see any difference or distortion in the website’s appearance no matter what device they use.
This is an important thing because you don’t want viewers exiting your site simply because the text and images look like a jumbled mess on their phones. You will be able to retain mobile viewers and even keep them coming back.
Aside from being able to provide a smooth browsing experience for your users, here are the other top benefits of having a responsive website for your business:
Lower maintenance cost
Companies used to have two versions of their website: one intended for desktop and laptop use, and another for mobile use. Each version required maintenance, which can be a costly affair considering there are two versions. With a responsive website, however, you would only need to maintain one site.
Aside from reduced maintenance costs, having just one website also equates to an easier job. While you are able to save time on updating your site, you can focus on other aspects of your business instead.
Improves your SEO or search engine optimization
If you use a responsive website design, Google will favor you over other sites that are not optimized for mobile devices. How so?
A responsive design lets users easily navigate your site, makes pages load faster, keeps users on your site, and prevents duplicate content issues. Improved site usability, faster page speed, decreased bounce rate, and less duplicate content are all factors that Google takes into consideration when ranking websites. This means you’ll get a bigger chance of ranking high on search engine results pages, gaining you a clear advantage over your competitors.
A responsive site puts your business on the good side of Internet users for being easy to view and navigate, no matter which device they’re using. So if you haven’t upgraded your website to a responsive design, it’s time to act so you can get ahead of the competition.