One of the most common mistakes many business owners in Australia make is thinking that the website they put up is enough to give them an online presence. While essentially true, this doesn’t automatically mean their presence is already good enough to make consumers take notice of them.
So ask yourself when the last time you upgraded your business website is. An integral component of maintaining such an online asset is to routinely revamp it, or it won’t keep up with the ever-evolving needs of Internet users. You want to make certain your site does its part in your branding and marketing campaigns, and to achieve this goal, you have to keep up it up to date.
A must-have for maintaining search engine rank
Search engine optimisation (SEO) is an ongoing process, the standards and regulations of which either change or receive updates hundreds of times every year. This is particularly true for Google, as the search engine giant annually rolls out 500 to 600 changes to its algorithmic patterns. Many of these directly and indirectly impact web design.
For instance, Google has the power to establish which sites undergo constant maintenance in terms of contents and pages. As a reward, the search engine gives them a better ranking for regularly uploading fresh and useful content as well as tweaking their pages to match not just the current trends, but also what their target market specifically looks for.
Better-performing websites have higher conversion rates
When you have Canberra web development experts such as Voodoo Creative on your team, you can expect your site to wow visitors with aesthetically-appealing pages, which in turn makes them want to explore your entire site. As your site visitors go about each page that web developers created with ease-of-navigation in mind, they will remain impressed not just because of the products and/or services you offer, but also because your website makes it easy for them to consume the information that have captured their interest in the first place.
Always keep in mind that content is the king of the online world, so revamping your website and its contents should always remain in your list of priorities.