Your success in gaining more hotel bookings depends on many factors. You can formulate different strategies to attract guests to your website, but an online marketing strategy’s success lies in its effectiveness at increasing conversions.
Whether you own an independent hotel in a small town or you are managing a large hotel chain, you will find yourself in need of a website that converts visitors into guests. Peak 14 Media suggests that you hire professional web development services to create a website that grabs the attention of customers and entice them to book their stay at your hotel.
Motivate Guests to Book Your Hotel
Your website represents your hotel business, so if you want to get more direct bookings, you can highlight customer-friendly attractions to create that wow factor for families, groups of friends, or business travelers.
Ask a web designer or developer to display packages and discounts, free upgrades, and complimentary extra room nights to your site to entice potential guests to book with you. Another important thing to consider is to make your website mobile responsive so that it is easier for users to book rooms through different devices.
Highlight Unique Activities by Season
Different types of guests are expecting a great vacation with their special someone, family, or friends. Create value for them by highlighting the activities they can enjoy during their stay at your hotel. If it is winter, allow your customers to know that they can do cross-country skiing and snowshoeing, as well as other winter activities for children and adults.
Provide Quick Answers Using Chat Bots and Live Chat
Adding a live chat feature to your hotel website can benefit potential customers who are planning their vacations but don’t have the time to pick up the phone and ask questions about your hotel offerings. Live chat provides instant responses to customers’ queries rather than making them wait for an answer to their inbox.
Choose a chat solution that has a customized feature to administrative the functions. Implement it correctly to avoid wasting your investment and your potential guests’ time.
A great web design can attract guests. Use the right combination of features and elements to increase your booking rate and grow your hotel business.