Strategies

Strategies

Hierarchy in Design and Why It Shouldn’t Be Overlooked

Both the Miss Universe 2015 and the 2017 Oscars had surprise endings, resulting from the announcement of their respective major awards. A mishap in the cue cards’ designs caused the presenters to call the wrong winners to the stage. The audience, as well as all…

Strategies

Top Techniques to Boost Your Marketing Communications

Some brands have better products or a defined message, but they do not reach their potential because of a poor communications strategy. Others succeed because they are better at conveying their value proposition to their intended audience. You want to be the best you can…

Strategies

Here Are 5 Things Your Website Needs

In an era where websites rule the internet, it takes more than just an occasional update on yours to attract much traffic. You want to keep your visitors coming back for more. You want to rank highly on search engines. So how do you achieve…

Strategies

Ways to Know if It’s Time to Hire a PR Firm

Even if you are a small business, you are still a business, and you need a good public relations strategy. A good PR strategy not only helps your company send the word out about your products and services, but it also helps you sustain the…

Man Working On A Market Analysis Document Strategies

3 Ways Market Research Can Make Your Business More Successful

If you’re quite new to the business scene, chances are, you’ve probably heard about market research and how much it can benefit your company. However, many newly minted entrepreneurs think market research is a waste of precious resources. After all, you already have a product…

Strategies

How Important Is Media Buying?

Media buying plays a major role in marketing. It involves the act of negotiating for a share of the most advantageous placements and time slots of media for the best rate where advertisers can enjoy higher reach and better return on investments. Examples of purchasable…

Strategies

5 Design Elements That Boost Conversion Rates

Are you looking for ways to improve the conversion rate of your websites? Experts on web design from Salt Lake City agree that including appealing web elements can increase your site's conversion rate. Here are some elements that you can incorporate to jazz up your pages: …

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