E-commerce

There are two major schools of thought on customers. On the one hand, there is customer retention, those who believe that it is more important to keep your existing customers than to find new ones. The second is customer acquisition. For the proponents of the…

The lockdowns happening all over the world forced big companies to scale down their operations to meet the lower demand for their products. Even with their reduced capacity, these companies still experienced lower revenues. In comparison, small retailers were more affected by the situation. Many…

Owning a startup is tough, but maintaining its reputation and expanding your reach is even more challenging — standing out from the fierce competition, adapting to a volatile economy, and keeping up with the marketplace’s demands. That’s why most startups don’t survive long, with over…

Businesses go to great lengths to win customers and earn a bigger share of the market compared to their competitors. Even the slightest edge can translate to a significant increase in leads and conversions. But entrepreneurs know that the lifetime value of a consumer is…

Over the past few years, starting an online business has become more and more complicated. You have to factor in the site’s position on search engine results page. Then, you have to establish a strong presence in social media. It’s become the norm to hire…

Digital marketing comes in different forms, with the most popular ones being search engine optimization, pay-per-click advertising, and social media marketing. And it makes sense, as the platforms they target have a large, international audience. If you already have them set up and you want…

In the digital age, small and big retail businesses are expanding out of their physical stores and starting online operations. They know that this is a significant move, as more and more customers are using their smartphones and computers to purchase goods. With this in,…

Small businesses need to make the most of their limited resources to get ahead, and one of the best ways to do that is to keep employee morale up. Happy employees are more productive and are more likely to innovate, two things which help drive…

The consumer market has many products and services from different companies. However, consumers mostly shop from brands that they know and appreciate. Therefore, you need to learn how to inform more people about your brand and create a favorable impression for them to buy from…

Each one of us has a weakness. We are humans after all, capable of committing the worst mistakes. There are people who learn easily, and there are also those who learn the hard way. You could find yourself mired in a seemingly hopeless situation, like…