Discerning restaurateurs put a premium on digital marketing. While direct mail isn’t dead in the 21st century, there’s no denying that most Australians use the Internet to find and choose local cafés, brunch spots, and watering holes.
To boost your restaurant’s searchability, compel hungry patrons to dine and establish a solid online reputation. Here are the three things you ought to do:
Invest in Niche Marketing
Niche marketers are masters of dividing large audiences into subgroups and appealing to them specifically. They’re key to successful search engine optimisation, social media management, and pay-per-click marketing. A restaurant SEO company, as noted by SEOServices.com.au as an example, is the best partner to come up an effective strategy to stand out in the hospitality industry locally, understanding what makes your target customers tick.
One of the benefits of niche marketing is excellent segmentation. It allows you to build customer relationships fast and provide the quality of engagements.
Incorporate User-Generated Content
High-quality, well-written on- and off-page pieces of content are the building blocks of effective SEO. However, combining the information in your web pages with user-generated content can add some legitimacy to your brand.
Before Twizoo was acquired by Skyscanner, the company combed social networking sites to spot mentions of businesses 24/7 and engaging shout-outs to company websites. Now, Skyscanner wants to tap the power of user-generated content to complement their travel reviews. Consider the same strategy to use high-converting posts about a restaurant to enrich your site’s content.
Manage Negative Reviews
No matter how hard you try to deliver the best dining experience, it’s impossible to please everyone. As your business is bound to receive bad comments at some point, know how to manage negative feedback well.
Joining the conversation and expressing empathy is always a classy way to respond to not-so-good reviews. Also, understand how review sites work to know what gets posted and filtered out.
Marketing your restaurant online — no matter where you are in the competition — is a never-ending endeavour. As digital marketing isn’t your cup of tea, working with the right experts is key to stay doing what you love: serving sumptuous meals and making a profit.