December 2020

product packaging Strategies

How to Make Your Product Stand Out with Packaging

There are so many factors that affect the success of a product. One of the most important, yet easily overlooked, is its packaging. In fact, according to Medium, 72 percent of Americans say product packaging influences their purchasing decisions, even if they don’t have any…

5 star review E-commerce

Building Customer Loyalty Online

There are two major schools of thought on customers. On the one hand, there is customer retention, those who believe that it is more important to keep your existing customers than to find new ones. The second is customer acquisition. For the proponents of the…

digital strategy E-commerce

Retail Resilience: Shifting From Physical to Online Selling

The lockdowns happening all over the world forced big companies to scale down their operations to meet the lower demand for their products. Even with their reduced capacity, these companies still experienced lower revenues. In comparison, small retailers were more affected by the situation. Many…

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