Many people overlook the need to have the right kind of information when embarking on a marketing campaign and it leads them to register dismal success for all their hard work, effort and budget. Here are the two most important factors you need to keep in mind when strategising a marketing campaign:
You must know your target audience
Advertising is nothing more than engaging your target audience to draw their attention towards your products and services. As such, you need to speak their language, stresses a digital creative agency in Melbourne. But you can’t speak their language if you don’t have an in-depth understanding of who comprises your customer base.
To this end, you need to create a buyer persona. It details the demographics of your target market, their income level, age, and level of education. With this information, you can craft a message that resonates with the readers while addressing their pain points.
You must know where they hang out
On top of speaking the language of your target audience, you must connect with them at their most convenient places. People in different age brackets have different preferences when consuming information. Some groups prefer written content while others prefer watching a video or listening to a podcast. Once you identify your consumers’ preferred means, you can then deliver your content to them easily.
While that might seem like a lot of work, it increases engagement and builds a loyal brand following quickly and efficiently. It helps to forge a relationship with your customers, which makes it easy to sell to them. People only buy from the brands they trust.
The success of your marketing efforts lies in your ability to create a loyal brand following and connecting with your customers. Therefore, you should make every effort to get it right from the get-go.