Category Two: Granting Consumers Control

In this era of e-commerce and databases overflowing with customer information, the meaning of privacy has changed: where once it referred to how well personal information was kept secret, nowadays privacy has more to do with how well customers can control who has access to their information. Consumers should not have to wonder how many third parties will end up in possession of their PII when they entrust it to a specific entity for a specific purpose. For a privacy policy to be truly consumer-friendly it must do more than simply disclose a company's information sharing practices, it must grant the consumer control of their own information and its distribution.

Screen Door Awards for Deficient Customer Control

The more widely distributed a consumer’s PII, the more likely they are to fall victim to ID theft. Privacy policies that broaden the distribution of PII without allowing customers to exert control over their personal information offer about as much protection as a screen door.

Steel Door Awards for Limiting Distribution of PII and Granting Consumers Control

Privacy policies that limit the circulation of PII and let customers decide how and when to share their information help reduce the likelihood of ID theft. They offer the security of a steel door.

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