New Ways to Increase Engagement on Social Media

A made-up social media buttonIf you’re running a small business, chances are you’ve considered starting a social media marketing campaign. This is almost a necessity at this point. According to Forbes, almost half of all businesses in the country use social media to get eyes on their business.

It can be a good idea to focus your web marketing strategy on social media. After all, almost everyone uses Facebook and other social platforms. Work with a reputable web designer in Greeley and learn how to manage your website. Professionals can also help you create and implement an effective social media strategy.

Not sure how to use social media to your advantage? Here are some tips to help you market your business where your customers are:

Going Long Form? Use Videos

Have you ever heard the phrase “too long; didn’t read”? Yes, that frequently happens on the Internet. Instead of writing a long-form announcement, why not put that in a video? This way, you won’t bore your audience with a long chunk of text.

Facebook’s algorithm also prioritizes videos over other types of content. You can use this to increase customer engagement on Facebook and give your business a great boost.

Speaking of Videos…

Live streams can be a great way to increase brand awareness. Twitch and YouTube are proof of this, and now Facebook has jumped on to the live broadcast horse. It’s easier to create buzz about your product when you let your audience know that you’ll be giving them a little peek at what you have in store for them live. Live broadcasts give off an aura of spontaneity and genuineness that you won’t find in other forms of content.

Social media marketing offers endless opportunities to promote your brand, increase your client base, and drive traffic to your website. Look for the right agency to help you create a winning social media campaign.

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