Paid Search

Paid Search

Identify the Perfect Call-to-Action for Better Conversions

Calls-to-action such as 'sign-up now', 'buy now' and 'subscribe' are okay, but you'll need something more creative to grab the attention of an informed audience that has several choices. The CTA copy is the hook, line, and sinker when you want to convert an iffy…

PPC Paid Search

The Different Google Adwords Quality Score Types

Google’s paid search algorithm uses certain metrics to determine the page rank of websites in different niches and industries. The search engine uses a quality score to ascertain the relevance of a website to those who input specific terms. Online marketing experts cite the following…