9 Murray Street, 3rd Flr
New York, NY 10007
212-349-6460
Subway and Bus Ads
Hundreds of thousands of New Yorkers have seen the Cyber Street Smart ads placed in New York City subway cars and on buses throughout the state. Created by the award- winning design firm Robbett Advocacy Media and launched in October 2007, the ads promote the CyberStreetSmart.org Web site and encourage consumers to stay alert and attentive when they go online.
Ads Around the State
Check out the Cyber Street Smart ads in approximately 20% of subway cars in New York City, in the advertising space referred to as “premium squares.”
In Albany, Buffalo, Rochester and Syracuse, Cyber Street Smart ads can be seen on the outside of buses as “kings.”
There are also interior “rail cards” (named for their position near the horizontal hand rails) aboard the buses for the upstate riders to view as t
hey travel:
Buffalo
The Cyber Street Smart exterior bus ads will appear on 24% of Buffalo's city buses, and be viewed more than 15.7 million times in October 2007. Bus riders will look at the interior ads about 28,000 times per day.
Rochester
The Cyber Street Smart exterior bus ads will appear on 25% of Rochester's city buses, and be viewed more than 10.7 million times in October 2007. Bus riders will look at the interior ads approximately 19,600 times per day.
Syracuse
The Cyber Street Smart exterior bus ads will appear on 24% of Syracuse's city buses, and be viewed more than 5.8 million times in October 2007. Bus riders will look at the interior ad about 12,000 times per day.
Albany
The Cyber Street Smart exterior bus ads will appear on 13% of Albany's city buses, and be viewed more than 4.1 million times in October 2007.
New York City
The Cyber Street Smart subway ads will appear in 20% of New York City subway cars, and be viewed more than 65.5 million times in October 2007. Subway riders will look at the ads more than 2.3 million times per day.