4 Key Characteristics of Effective Retail Packaging

Man including ribbons on his box packagingWhen it comes to retail packaging, first impressions matter. In an extremely competitive market, you often only have a few seconds to catch the eye of consumers and encourage them to try your product. Many brands got it right while others have failed terribly.

Here are the four characteristics you need to consider when designing your retail packaging in Utah.

Visibility

An effective package shouts out to the consumer and screams, “look at me!” You need two things in this regard: a design that catches the eye and a proposition that instantly conveys what your package is all about. This can rapidly encourage new purchases, which is the entire point of effective packaging.

Simplicity

It might seem counterintuitive to aim for visibility yet want to have simplicity. But the truth is that many people tend to go overboard with design. You don’t need to have all colors on your retail packaging. It’s better to have just one or two colors. The key here is not to overload the look.

Timelessness

They say if you can’t explain your retail packaging and its associated brand to a 5-year-old, then you’re likely not going to sell. This is partly an expression of simplicity and the characteristic of timelessness, which implies that your packaging is effective across age ranges.

Emotionality

The most effective retail packaging evokes an emotional response. People want to feel good. If your packaging and product can do that, then you’re more likely to sell easily. It’s all about making people feel a natural inclination toward your product without forcing it.

Bringing all of these together will do a lot to make your brand sell better. More than that, they will help create an iconic brand and retail packaging that will stand the test of time.

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