Strategies

Hierarchy in Design and Why It Shouldn’t Be Overlooked

Both the Miss Universe 2015 and the 2017 Oscars had surprise endings, resulting from the announcement of their respective major awards. A mishap in the cue cards’ designs caused the presenters to call the wrong winners to the stage. The audience, as well as all…

Strategies

Top Techniques to Boost Your Marketing Communications

Some brands have better products or a defined message, but they do not reach their potential because of a poor communications strategy. Others succeed because they are better at conveying their value proposition to their intended audience. You want to be the best you can…

Strategies

Here Are 5 Things Your Website Needs

In an era where websites rule the internet, it takes more than just an occasional update on yours to attract much traffic. You want to keep your visitors coming back for more. You want to rank highly on search engines. So how do you achieve…

SEO

Reports of SEO’s Death Have Been Greatly Exaggerated

In recent years, marketers and other industry experts argued that search engine optimisation has died. Contrary to what you heard, however, a recent study by SEO experts has discovered that SEO continues to be a critical and foundational element of digital marketing. After reading this,…

E-commerce

Singapore Holds Record For Fastest Internet Worldwide

Singapore’s fixed and mobile broadband speeds emerged on different rankings worldwide, according to Ookla’s Net Index and British telecommunication firm Cable.co.uk. The small yet modern country’s average surfing speed for fixed broadband reached 154.38Mbps in July 2017, the highest on the Ookla index. Its average download…

Strategies

Ways to Know if It’s Time to Hire a PR Firm

Even if you are a small business, you are still a business, and you need a good public relations strategy. A good PR strategy not only helps your company send the word out about your products and services, but it also helps you sustain the…

SEO

Top Digital Marketing Trends to Transform Businesses

In today’s digital world, there are several media available for advertising. One of the most important is digital marketing, which has taken the marketing scene by storm. It is safe to say that it is one of the most indispensable tools today. Business owners can successfully…

Man Working On A Market Analysis Document Strategies

3 Ways Market Research Can Make Your Business More Successful

If you’re quite new to the business scene, chances are, you’ve probably heard about market research and how much it can benefit your company. However, many newly minted entrepreneurs think market research is a waste of precious resources. After all, you already have a product…